About Customer:
One of the leading Cloud services companies has chosen the Balance Leads and increased their B2B lead funnel by 42%
Customer Problem Presented :
Customer is one of the leading cloud management services providers in 16 countries. They wanted to gain traction in the US market but found it difficult to penetrate the market as significant cloud-managed service players are in the region.
They implemented targeted AMB and Google ad campaigns, but the results were not as expected, and the client did not meet the ROI. The sales team was unhappy with the quality of leads and the number of leads generated.
Balance Leads helped the customer with targeted email campaigns by understanding their lead generation goals.
The outcome with Balance Leads engagement:
The cloud services email campaign was run seven months to all the relevant IT infrastructure decision-makers.
The target companies’ revenue range was 50-100Million USD, which falls under SMB Segment.
89 leads were generated in 6 months for the USA Texas region.
The customer was able to close four deals in 6 months.
The campaign has resulted in a 42% lead increase in 6 months.
