About Customer:
India Based Technology services company partnered with Balance Leads to build an RPA lead funnel.
Customer Problem Presented :
Customer is one of the fast-growing Technology services companies. One of the service offerings in their business line is RPA. The customer wanted to expand their client base across India as they are new to the RPA service offering. They had an aggressive sales strategy within India but lacked the lead generation strategy to support the sales team. They wanted to create a sufficient pipeline of leads to get the sales team moving ahead.
The outcome with Balance Leads engagement:
An initial discovery meeting with the customer was planned to discuss their lead generation goals.
Balance Leads team did a detailed market analysis on the potential market segment for the RPA segment.
Targetted Email marketing campaign strategy was run for the prospects in the BFSI industry to the C-level executives and IT leadership teams.
Email marketing was designed in such a way to keep the revenue size and headcount of the company our customer would like to target.
As a result of the campaign, customer has seen an increase in the Lead funnel up to x10 in 4 months. The overall engagement lasted for 12 months.
