About Customer:
One of the growing Startups in Software QA services companies partnered with Balance Leads to build a sales funnel.
As Software QA is one of the competitive markets, the customer found it to be a challenging task to add up new clients. The customer wanted to target Texas and India markets to create the lead pipeline, which would align with their business goals.
Customer Problem Presented :
The customer-focused on Software QA services and wanted to create a promising lead pipeline for Texas and India markets.
Like many players in the software QA services market, the customer lacks the lead generation strategy to penetrate new leads for the desired geographies.
The outcome with Balance Leads engagement:
Balance Leads began the engagement by understanding the current lead generation process and did a gap analysis.
Detailed Market analysis was completed on the desired market segment customer would like to target.
Targeted email campaigns were designed for ISV, BFSI, E-commerce, and Manufacturing industries.
Email Campaigns were focused on QA Directors/VP’S and CIOs.
The campaign was run for 12 months, and client was presented with 152 leads.
